We work with companies like yours to help you to understand how effective your current social media campaign is compared to your competitors and to understand how well you are engaging with your customers. Some companies we work with feel lost and behind with all aspects of social media when they first come into contact with us. If this is you, there is no need to worry as we can get up and running smoothly in good time.

If you are currently undertaking social media or online marketing in any form, how effective is it for your business? We can work with you to help you get to grips with your current activity and help you to develop effective strategies moving forward. We can tailor our services specifically to your needs, adding in extra competitors or extra sites to review. We have experience of working with business to business, business to consumer and business to public sector in a range of different sectors.

We offer 3 levels of audit to suit your circumstances and budget. The audit provides an excellent starting point to undertake some research around your company and your competitors to establish your baseline. We can then work with this information to help you to develop strategies to move yourself forward.

Social Media Overall

Level of integration – How social media is currently integrated across your different communication channels
Level of cross referencing – How social media is embedded into different platforms

Website Overall

Level of exposure of website in search engines
Level of integration of search engine friendly practices on website and in day to day activity

Twitter

Number followers
Level of engagement
Use of hash tags
Frequency of tweets
Number of RT

Facebook

Number of likes
Level of engagement – likes, comments, posts to your wall
Presentation of fan page
Frequency of status updates

Blog

Focus of blog posts
Performance of blog in search engines
Engagement on blog
Frequency of blog post
Topics of blog posts
Relevant blog your company should be commenting on

Social Media Strategy

Our proven method of delivering results through social media, would be tailored to your company, specifically focusing on:

How your company could be more effectively engaging with target audience online
What the metrics of success should be and how to track
Theme of blog -> topics, frequency, wordpress plugins required & promoting the blog
Twitter -> what should be tweeted, how to amplify conversations, how to grow followers
Facebook -> should you have a page, how to grow fans & engagement

From your audit we can get an understanding of how your competitors are using social media and the strengths / weaknesses of your campaign, we can then tailor a campaign to meet your metrics of success, to ensure that we exceed your expectations and deliver return on investment.

Basic Social Media Audit

Our standard audit reviews your current status in terms of search engine performance and social media. Your website, Twitter or Facebook, and LinkedIn presence are reviewed for their performance, strengths, weaknesses. We will provide a simple report explaining some basic actions that could increase your performance in these areas.

Cost: £75

Standard Social Media Audit

Our standard audit reviews your current status in terms of search engine performance and social media. Your website, Twitter, Facebook, LinkedIn presence and blog are reviewed for their performance, strengths, weaknesses. We then discuss how that effectiveness can be improved.

Cost: £300

Advanced Social Media Audit

Our advanced audit includes all of the basic items but is extended to cover more ‘key phrases’ (terms that identify your business) and also to include the analysis of two competitors to give you an idea of your relative position.

Your website will be compared to two of your chosen competitors. We cover Twitter, Facebook, blog and LinkedIn presence which are reviewed for their performance, strengths, weaknesses. We then discuss how that effectiveness can be improved.

Cost: £500 (exc VAT)

Social Media Audit and Strategy Services