The easiest product or service to market is one that solves a problem. This probably sounds very obvious, but it is one of the most common mistakes that I come across when speaking with businesses. All too often a product is created by an individual and then resources are consumed because it is then a battle to push the product on to the customer.
If you have an existing product then identify problems that the product or service solves. Don’t just look at the product in it’s own right. If you have customers using the product already, contact them and ask them about how the product has made their life easier, speeded up the job, save costs etc. When you ask open questions, you may even find that your product solves needs that you hadn’t previously considered.
If you are in the early stages of defining a business idea or product, then you can do searches on discussion forums and blogs to find out problems faced by your target market. You are likely to be more successful entering into a proven market and differentiating your business in some way, such as quality of service, speed etc.
The key is to be market led and geared towards solving problems. The common mistake is to focus upon the brilliant product that ‘everyone will love’. A lesson here is that the product never sells itself. It’s all in how well it is marketed. A bad product marketed well will be more successful than an excellent product with poor marketing. So… the secret is to understand the problems that your product or service resolves and get really good at marketing. That is what we can help you with.
