How Do You Build Your Followers and Engage With Your Followers In Twitter?

In the final video covering Twitter, Jamie Dobson of iNet insights covers how to build your Twitter followers and how to engage with your followers. He also uncovers what small businesses should be looking out for as well as the impact on their bottom line. And watch out for your videos on Linked In coming very soon. Visit social media marketing for small businesses introduction for all videos in the series.

View PDF Transcribe of Interview

< Back to the full social media series

Related Posts:

50 Power Twitter Tips

Using YouTube To Market Your Small Business Effectively

I did some videos recently around YouTube and how to utilise YouTube to market your business effectively. Kevin Lycett of CDS Studio, Leeds, West Yorkshire knows his stuff when it comes to YouTube and having run his own production company has a good idea about creating video. But you don’t have to be an expert. Just get on and do it, it’s fun and the more you do the better you become. Nothing beats practice (just like for me).

Watch the video series right here, with some further recommended articles below:

Using YouTube to promote your business effectively Part 1

Using YouTube to promote your business effectively Part 2

Further Related Posts:

Priceless Video Marketing Tips

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

By Darren Rowse and Chris Garrett is a very unique experience as a book. It is highly practical with tools and techniques for implementation from two experienced bloggers who share their insights and experiences with you. Darren and Chris also run the ProBlogger blog together,complimenting the book, sharing further insights in how to make money from blogging. This book is a must read for any business thinking about monetising a blog or if you want your blog to be working harder for you. You will also learn a thing or two from the book if you have or are seeking to incorporate a blog into your website to establish yourself as an expert within your industry.

Apologies for my funny voice. I’ve got a cold today too.

What is the trick to getting to grips with Twitter?

In this short Twitter video, Jamie Dobson of iNet insights gives you a brief insight into tips and tricks for getting to grips with Twitter.  Jamie talks about some of the third party tools available to your business such as hootsuite and Tweetdeck and how these are important for managing your Twitter account.  Visit social media marketing for small businesses introduction for all videos in the series.

View PDF Transcribe of Interview

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How Can Twitter Benefit Your Business?

When I had the pleasure of getting together with Jamie Dobson of iNet insights recently he shared his insights into how Twitter can benefit your business.  Pay close attention as Jamie describes how you can user Twitter to your advantage particularly if you are targeting a market based within a particular locality.  This is the second video in our series of Social Media for Small Businesses, but the first video on Twitter.  Visit the social media marketing for small businesses introduction for all videos in the series.  My questioning technique perhaps could be a bit more polished, but the essence of the message comes across perfectly.

View PDF Transcribe of Interview

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Is Social Media Right For Your Business?

The idea of getting involved in social media for small businesses can be quite daunting. Questions I am often asked are … should I jump on the bandwagon? which social media tools should I use? Or plain and simply it seems just too complicated…I just don’t get it!

Jamie Dobson of iNet Insights knows his stuff when it comes to social media and as he works extensively with small businesses we have delved into his expertise and put together a video series to help you get used to the idea of social media for your business if you are not already using it or give some pointers and direction if you are delving into the depths of social media but would like to know more.

Download PDF Transcribe

Watch your next video in the Series on Twitter. Coming to you very shortly.

Social Media Series Links:

Social Media for Small Business Series – Twitter Part 1 How Can Twitter Benefit Your Business

Social Media for Small Business Series – Twitter Part 2 The Trick To Getting To Grips With Twitter

If you are a small business owner and you were to catch me in a lift and ask me what Buzz Internet Marketing was about in the time it takes to get to the 3rd floor, you may be at risk of me knocking the alarm button getting the lift stuck and getting an enthusiastic rant about all about the excitement and challenges I have faced as a business owner over the last 10 years (now also raising a young family) and how this can translate to help your business. And you would probably come out again feeling weary….and with a big to do list.

But thank goodness that @problogger have saved this pain and have come to the rescue with their 31 Day summer challenge. Today I have been asked to create an elevator pitch for Buzz Internet Marketing and this gives me the pleasurable task of condensing this scary scenario into a few short words.

Short Pitch: Buzz Internet Marketing helps small businesses to own a website that works hard for their business and bottom line.

Longer Pitch: “If you own a small business then Buzz Internet Marketing can help you learn from successes and challenges in a hands on way”. Overall you get frank and honest advice to create an online presence to boost your bottom line profits.

Expanded longer pitch

You get

• Advice on how to do all the ‘difficult’ bits on your website that many design agencies avoid i.e. how to attract visitors, convert customers and bring customers back for more.
• Simplified online marketing insights which are relevant to small businesses.
• Practical implementation steps to help ensure positive improvements in your business.
• A translation between what you as a business owner truly needs your website to do to affect your bottom line and what a design agency creates.
• Lots of this away for free.

The result … you can realise your online marketing potential through focused action and you can save money by not falling into the same traps as  so many small business owners.

P.S. Now that I have read some other fantastic pitches I think this needs to change and condense.  Would love to have your feedback below.

Priceless Business Video Marketing Tips

Priceless insights into creating video to market your business were given today by Dave Kaminski from Web Video University.com. Whilst I’d love to give you all the details of this valuable call, these are for members of The Third Tribe [affiliate link] (please note that I only recommend things that I use myself and highly recommend) . Here are great gems of information that I have taken from the call that you can take with you and implement.

The key points to remember when making your video are:

1. Be conscious of your video length. Unless it is a paid for or training video, your video should only be 2-4 minutes in length, otherwise people will click away.

2. Keep your videos moving. We are used to images changing and moving from the TV and we are programmed to expect this. Try and create visual changes every 3-4 seconds.
Ideas for this are to chop your video up into scenes or switch between video and screen capture.

Common Mistakes that People Make When They Make a Video

1. The need for transparency. Don’t try and be something that you are not. Give your audience a glimpse of who you really are. They want to deal with real people. Don’t feel like you have to disguise the backdrops behind you as these help people to relate to you.

2. Don’t feel like you have to have the best equipment before shooting your video. If you decide not to make a video until you have the right equipment, you are at risk of not getting it done at all. Make videos with the video equipment you have and improve your equipment as you get more experienced at making videos. Don’t get hung up on equipment. The key is to gain experience.

3. People often fear that they will be criticised, so they don’t create any videos. Let’s face it, when we create videos we are all going to get criticised. Look on the positive side that if you are getting criticism then this is a positive thing as it means that people are taking notice.

Time Saver Technique

Dave Kaminski describes his time saver technique in creating a storyboard and scripting out what he wants to say before he says it. By planning out the shots, the words, the changes before he starts, the time with the camera goes a lot quicker. You can record your video in sections.

This is just a taste of the type of valuable practical insights you get for being a member of the Third Tribe. To become a member yourself and receive full details of Dave Kaminski’s call and other regular tips to help you to market your business effectivley visit TheThirdTribe.com [affiliate link].

Using YouTube to Promote Your Business Effectively

When I created the video Using YouTube To Market Your Business Effectively recently with Kevin Lycett from CDS studio, Leeds he came up with some little gems that we’d like to share with you that will be really helpful should you decide to create video to market your business on YouTube. Here is our short video giving you some valuable insights and we’ll be in touch with more free insights very soon.

See Using YouTube to Promote Your Business Effectively Part 1

In summary -

Using YouTube To Market Your Business Effectively creates some great marketing opportunities.

1. You must create the channel in YouTube that reflects your business
2. The more videos you create the better as it means you can get more keywords connected with them and gives you a great chance of becoming more visible
3. Search engines can’t yet read video, but they can read text, so whilst Google is working on video recognition, you still need to be mindful of the importance of putting the work into your keywords.
4. Make sure that you embed your video into the pages on your website
6. Be simple and be consistent in your keywords and tagging

Google owns YouTube and loves YouTube

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